Work | Royal Stag LSF: CGI World Building for Advertising Animation and VFX VFX 3D

RESULTS

VFX Direction, 3D, CGI, Compositing, Look Dev, Art Direction

Role

OBS, Cinema 4d, After Effects

Softwares Used

Credits

Agency: Ogilvy, Delhi, Production House: Conversation FILMS, Producer: Azad Anesh, Director: Faraz Ali, CGI: HyVE Studio, CGI Director: Nipun Sharma, 3D Generalists: Kartik Dutta, Rajat Chauhan, Nipun Sharma, Kaustubh Mishra, Modelling: Aman Kala, Archesh Pandey, Architecture Modelling: Kartik Dutta, Rajat Chauhan, Character Animation: Kanad Nandi, Chroma/ Cleanup: Archesh Pandey, Accounts: Prakash Pant

8/10

Project Complexity Level

The Challenge

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The Royal Stag Large Short Films project required environments that could support a narrative involving multiple actors and artists while extending beyond what could be captured practically. The challenge was to create a convincing visual world while integrating CGI naturally with live-action footage.

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The Solution

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Hyve handled CGI direction, 3D modelling, environment development, character animation, look development, compositing and VFX. The production combined live-action photography with digitally constructed environments, allowing the story to move through a larger visual world without requiring every element to exist physically.

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The Result

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The finished work demonstrates Hyve's capability in advertising-grade CGI world building, particularly when a production requires environments or visual elements that would be difficult or expensive to create practically. The project was completed in approximately six weeks and was produced in collaboration with Ogilvy Delhi and Conversation Films

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Royal Stag LSF: CGI World Building for Advertising