We produced Addverb's Trakr quadruped twice — once entirely in CGI, once as a live-action shoot with VFX. Same robot, same client, two completely different productions. This case study breaks down why each approach was chosen, what each one cost in time, and how robotics companies can decide which film their product actually needs.
Good design for complex technology isn't about showing more information. It's about making the right information easier to understand, explore, and remember. By combining 3D animation with interactive interfaces, technical content can become more than marketing material, it can become a practical tool for better sales conversations.
Entering the visual effects industry can feel like stepping into a black box. In this breakdown of our work on Aurelia 3 Films, we reveal how a professional VFX and motion graphics pipeline operates from raw footage to the final cut; covering roto, wire removal, UI design inspiration, tight deadlines, and smooth handoffs.
