A series of 3D product videos created to visually communicate Whirlpool's Glassdoor appliance design and product features.
Product photography gives brands limited control once the shoot begins. 3D provides considerably more. For Whirlpool's Glassdoor series, Hyve used 3D product animation to create controlled product animations where the camera, lighting, materials and environment could all be precisely managed. Beyond that, we were able to connect the materials and finishes of the product to natural materials and inspirations in a way that made the products seem truly premium
The objective of a product video is not simply to rotate the product. It is to answer the questions customers have:
3D animation allows each of these questions to become part of the visual story.
The resulting series creates a consistent digital product language for Whirlpool's Glassdoor range. The project demonstrates how 3D product videos can supplement or replace conventional product photography when brands need repeatable, premium product communication.
