A spectacular 3D animation and motion design recreation of the iconic advertisement. Watch how two rival generals become friends over a drink in our 3D animation and motion design masterpiece.
Some advertising concepts require environments that are difficult or impossible to create practically. For 8PM Premium Black, Hyve approached the project as a digital world-building exercise.
Characters, environments and props were developed digitally, allowing the production to control every aspect of the visual world. Lighting, camera movement and composition could all be designed specifically around the narrative.
The project also demonstrates a shift from conventional product CGI into character animation. The digital environment becomes more than a backdrop, it becomes the stage on which the story unfolds.
The finished film demonstrates how 3D animation can support long-form advertising narratives, not just product demonstrations. It showcases capabilities in character animation, CGI environments, visual storytelling and cinematic world building.
