A mixed-media advertising film combining live action, illustration and animation to connect FairPlay News with the idea of winning.
An app can explain its features. A brand needs to create an association. For FairPlay News, Hyve developed a mixed-media approach combining live-action footage with illustrated representations of celebrities and their moments of achievement.
Illustration, animation and live action were combined through compositing and tracking. The result created a visual language that felt closer to sports culture than conventional product advertising.
The campaign positioned FairPlay around the emotional idea of winning, rather than focusing exclusively on the mechanics of the platform. The project demonstrates how animation can help technology and media brands transform a functional proposition into a more memorable advertising idea.
