A collection of looping CGI product animations created for CLEW pouches, with a distinct visual world for each flavour.
For a product designed to live heavily in digital and social environments, short looping animations can be more useful than a conventional product film. Hyve created individual digital worlds around CLEW's flavours. Each animation was designed to loop seamlessly, allowing the content to function continuously without an obvious beginning or end.
The challenge was to create variation without losing brand consistency. 3D allowed the product, environment, materials and movement to be controlled precisely. This made it possible to create different flavour worlds while maintaining a coherent overall system.
The project produced a series of distinctive animated product loops covering eight flavours. The work demonstrates how CGI can turn simple pack shots into reusable short-form brand content.
