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W for Women

Advanced motion design brought urban spaces to life with seamlessly integrated floral animations for W for Women.

Motion Design
2D Animation
2024
Project brief
In a remarkable creative endeavor, our team undertook the challenge of transforming urban spaces into vibrant, captivating canvases for W for Women. Leveraging advanced motion design techniques, we meticulously crafted intricate floral animations that seamlessly integrated with the physical environment. Our skilled artists and animators brought their expertise to the forefront, ensuring that every petal, stem, and bloom flowed harmoniously within the urban landscape. These floral wonders came alive, enchanting passersby and creating an immersive experience. Whether it was a nondescript alleyway or a bustling city square, our animations breathed new life into the urban fabric, leaving an indelible mark on W for Women’s brand identity.
timeframe
3 Weeks
industry
Fashion
RESULTS

Motion Design, 2D Animation

Role

Illustrator, Photoshop, After Effects

Softwares Used

Credits

Client: W For Women, Agency- Ogilvy, Production House: @crazyowlfilms, Director: @dotfaraz, Post Producer: @shivamtrivedi46, Animation: @hyvestudio, VFX Director: Nipun Sharma, Footage Cleanup and Tracking: Archesh Pandey & Sachin SK, Motion Design: Sachin SK, Project Coordination: Naveen Singh

7/10

Project Complexity

Visual Output

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2024