Work | Wellbeing Nutrition: SLOW Capsules Health and Nutrition Wellness Products Nutrition

RESULTS

VFX, 3D, Sim

Role

C4D, AE

Softwares Used

Credits

Client: Well -being Nutrition Director: Rishav Rastogi Producer: Sourav Bangotra DOP: Rahul Chauhan 3D and CGI: HyVE Studio, Nipun Sharma, Kartik Dutta, Kaustubh Mishra Production Designer: Raveena Singh Costume Stylist: Pratishruti Chief AD: Ansh Sethi DA and 2nd AD: Niranjan Bharati Production Manager: Aditya Mohan Focus Puller: Vineet Kumar Dubey First AC: Mithun Biswas Costume Assistant: Ritu Singh Makeup: Nikita Sharma Sound Recordist: Ashok Kumar Casting Director: Pradeep Sidana Model Agencies: Auraa Models and Viva Models Lights and Dolly: True Light Spot Team: Gautam Kumar (GPRS Production Services) Dressman: Rajeev Kumar Editor: Gosse Bach (2XP Post) Rotoscopy: Nachiket Music: Ashish Pallanna (ARS) Sound Design and Mix: Brandon Fernandes Grading: Sujith Vijayan (Picture Post)

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Project Complexity

Visualising the Invisible

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For SLOW, Hyve used simulation and VFX to create visual sequences that went beyond conventional product photography. The objective was to create a visual language capable of representing ideas that exist behind the physical product.

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Turning Product Claims Into Visual Experiences

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3D simulation can represent movement, transformation and interaction in ways that live action cannot. Instead of simply displaying packaging and ingredients, visual effects can create a visual interpretation of the product's story.

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Creating a Distinctive Brand Language

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The VFX treatment also gives the product a visual identity that can be extended into digital and social communication.

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Result

The project demonstrates how 3D simulation and VFX can turn abstract consumer-product concepts into visual communication. This approach is especially relevant to nutrition, FMCG, beauty, wellness and technology brands.

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Wellbeing Nutrition: SLOW Capsules